Audience Theories #1
I have been studying audience theories in class to gather an understanding of how audiences work. Here is the first one I learned about.
Hypodermic Needle Theory:
Was developed in 1920's - 1930's and is all about how it affects people.
Hypodermic Needle Theory:
Was developed in 1920's - 1930's and is all about how it affects people.
- Passive audience
- Linear Communication theory
- No individual difference, everyone is the same
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